Retail & Shopper Insights

‘Undeniably Dairy’ campaign aims to make dairy relevant and transparent for US consumers

The goal of Undeniably Dairy is to regain consumers' connection to dairy while highlighting transparency in the industry.

The US dairy industry, led by the Innovation Center for U.S. Dairy, is coming together under one national, multi-year pro-dairy campaign called Undeniably Dairy to better engage with consumers who have lost touch with dairy.

Personalised nutrition could "save government money". ©iStock

Personalised nutrition: Cost and lack of experts slowing uptake in Asia Pacific

Fonterra vice president China brands, Chester Cao; Fonterra president Greater China, Christina Zhu; and actor, Tong Dawei, at the launch of Fonterra’s interactive pop-up store in Shanghai’s Super Brand Mall.

Fonterra sets up pop-up store in Shanghai mall

Protein pouches, whey rpotein, cave-aged Cheddar and candy-flavored cheese snacks are among the new products hitting the dairy shelves in April.

April dairy product launches

Included in the new products round-up for March are cheese in Singapore, memory milk in India, ice cream in France and yoguer from Vietnam flavored with the durian fruit, pictured above. Pic: ©iStock/Noppasin/klenger

March product launches from around the world in the dairy aisles

My/Mo’s ambitious plan: Bringing ice cream mochi to more US shoppers

My/Mo continues Mikawaya’s ice cream mochi legacy with conventional US ice cream flavors

Foodwatch claims Danone's packaging for its Danonino children's product is misleading.

foodwatch tackles ‘misleading’ Danonino packaging

Asda has introduced Free Range Dairy's Farmer's Milk to its dairy aisle.

Asda introduces free-range milk following World Animal Protection campaign

February sees an interesting range of new products on the shelves, from cheese to yogurt to frozen desserts. Pic: ©iStock/klenger/vikif

Dairy product launches for February

Photo: Stonyfield Organic

Stonyfield Organic survey explores consumer attitudes toward probiotics for babies

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