Greek Yogurt Revolution

Chobani CMO on Greek yogurt: ‘We think the category should be double what it is today’

Chobani sees Greek yogurt as a young category with a lot of growth potential. Photo: Chobani

Greek yogurt accounts for about 54% of the overall yogurt category in the US, coming a long way from less than 1% of the market nine years ago when Chobani CEO and founder, Hamdi Ulukaya, first brought the Mediterranean dairy food to the US.

Inner Mongolia Yili Industrial Group Co. has put in an $850m bid for organic yogurt brand Stonyfield Farm.

Inner Mongolia Yili Industrial Group eyes Danone’s Stonyfield in $850m bid

Parmalat has acquired two US dairies valued at $130m.

Parmalat buys specialty US dairy companies

Chobani continues to thrive in the yogurt category.

Chobani beats Yoplait in sales and market share as Dannon takes No. 1 spot in US yogurt market

Morinaga’s ALOVE Japanese style aloe vera yogurt preps for US market

Can Japanese be the next Greek? Morinaga preps ALOVE Japanese-style yogurt launch in US

YaÜ, a Vietnamese yogurt, intends to test the market in the DC area.

Could Vietnamese yogurt join the ranks of Greek and Icelandic varieties one day?

As Greek yogurt growth slows, consumers seek new options in cultured dairy. ©iStock/bigacis

Opportunity exists for cultured dairy options such as quark

The EasiYo system allows consumers to create more than 30 flavors of yogurt at home by mixing sachets with water.

EasiYo expands to Europe through Ornua Nutritional Ingredients partnership

Chobani Flip has been "going gangbusters," says chief marketing and brand officer Peter McGuinness

Chobani notched up double-digit US growth in 2016, has ‘no plan’ to head back to Europe right now

© iStock/Miriam2009

DuPont announces €57m European dairy investment

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